Panoramica knows no boundaries, meet the members behind the cooperative.


 Ian Ortega (Mexico City, 1983) graduated with a Bachelor Degree in Industrial Design at Tecnologico de Monterrey, in Mexico City. Ortega showed signs of a promising career by being selected as a finalist for the Braun Prize (2007) while finishing his design degree.

His work has been featured in breaking through exhibitions such as La Fábrica Mexicana: Contemporary Industrial Mexican Design at the Museum of Modern Art in Mexico City, or Los Contemporáneos, held by the Mexican Ministry of Economy.

The products designed by Ortega became international, as being displayed in galleries and top design stores like Gallery S. Bensimon in France, The Rinascente Design Supermarket in Italy or Mint shop in the UK.


His work has been published in both local and international publications like Abitare (Italy), Interni (Italy), Architectural Digest (Italy and Mexico), Código (Mexico) and Tomo (Mexico). He has been part of innovative interior design projects in Mexico City, like Hotel de Cortes at the historical Alameda Park in Mexico City (2009) or  Sicario Store in Colonia Roma (2007).

Ortega’s work is driven by sustainability and low environmental impact design. He is frequently invited to give lectures and workshops at various universities and design institutions on those topics, all over Mexico.

Ortega is the current head of Product Development and Innovation for the famous Mexican furniture brand Pirwi. 


Moisés Hernández (Mexico City, 1983), graduated with honors from the Tecnológico de Monterrey, México, with an industrial designer degree in 2007.

After finishing his studies he joined the team of Innovation and New Product Development at Mexican Interior and Design Studio, Ezequiel Farca, where he developed concepts in the realm of furniture and home accessories. In 2009 he became Chief of that department, where he achieved several awards among which two Good Design Award 2009 prize awarded by the Chicago Athenaeum.

In 2010 Moisés starts to explore his own personal concerns as inspiration, translating them into objects that could form an important part of people’s lives. Several projects designed during this creative period, have been awarded by the 6th Biennial of Mexican Design INBA and participated in international projects such as MoMA Destination Mexico. Moisés has exhibited his work in USA, Italy, France, Netherlands, Switzerland and Mexico.


Moisés’s work is influenced by the city where he grew up, it’s chaos and overpopulation, but also its traditions, social contrasts and the objects, textures and color diversity that the City produces.

Moisés became a Master of Product Design with special mention at ECAL in Switzerland in june 2013.


Joel Escalona (Mexico City, 1986), Long before graduating from the Universidad Autónoma Metropolitana - Azcapotzalco as an Industrial Designer, Escalona had already exhibited his work at the International Contemporary Furniture Fair in New York and subsequently at Maison & Objet in Paris. In 2012, his work led him to participate in the Design Week Mexico, Beijing Design Week and the last edition of the Salone Internazionale del Mobile.

His work has been published in Arquine, Wallpaper*, GQ, bob, Ottagono, Le Figaro, Dezeen and Interni, not to mention several Design hardcover books. Escalona has been awarded with Architectural Digest’s Icons Award and Best Furniture Design at the 6th National Design Biennial in México. Much of his work has been seen in contemporary design exhibitions at the Mexican Museum of Modern Art, Franz Mayer Museum or Palacio de Bellas Artes in México City.

Besides collaborating with various clients like Urrea, Cinépolis, Masisa, Odabashian, Complementa, Opinion Ciatti, Ooky, Imm Living, Le Pelican, Joel has been working as strategist to develop new business models based on design, Escalona has also co-founded and developed several creative business like a jewelry brand and several furniture companies.

Working with clients in Mexico, USA, Italy, France and Denmark have led him to aim for a multidisciplinary agency able to provide tangible value to each project, while enjoying a full schematic view of the creative process in many levels and different contexts, enriching his studio's values.

Jorge Diego Etienne (Tampico, Mexico, 1983). An Industrial Designer by Tecnológico de Monterrey, also studied in other institutions like Central Saint Martins in London, Domus Academy in Milan and Parsons the New School for Design in New York. He did an intership at Feiz Design Studio in Amsterdam, where he collaborated in projects for Nokia and Herman Miller. In 2011 made a design residence in Kyoto, Japan, to participate in the program “Modern Design and Traditional Craftsmanship” organized by the National Council of Science and Technology of Mexico and The Japan International Cooperation Agency, with the goal of  interpret technical processes and to learn diferent  technical processes at craft workshops and educational centers.

Jorge Diego has developed projects for companies like Tupperware Brands Mexico and is the Chief Creative Directior at both Acixs and Ofimodul, in Monterrey.

Etienne has also collaborated with Mexico City based design galleries, ADN and Ediciones Jalapa, designing limited edition pieces. 
His work has been included in major national and international publications and exhibitions like “Mexican Factory: Contemporary Industrial Design” at the Museum of Modern Art in Mexico City 
and the Mexican contemporary art fair Zona Maco.

Jorge Diego Etienne is currently a professor in Monterrey Mexico CEDIM while running his own Creative Studio which specializes in creating products incorporating the design in everyday life, combining cultural factors with new trends, technologies and materials to create memorable experiences to its users. 


José de la O (México City, 1980) While graduating from the Universidad Iberoamericana as an Industrial Designer in Mexico City, de la O started his professional career at Ariel Rojo Design Studio as Senior Industrial Designer.  

Later, de la O moved to The Netherlands to study at the Design Academy Eindhoven, where he was awarded with a Masters Degree in Contextual Design. After finishing his studies, de la O founded Studio José de la O in which apart from creating his own line of products, he provides creative consulting to companies, artists and other fellow designers.

His work has been exhibited in Ventura Lambrate during the Milan Design Week, at Inside Design Amsterdam, Dutch Design Week, “Fábrica Mexicana” in the MAM in México City and the exhibition The Machine: The New Industrial Revolution in the Belgian city of Genk. His work has appeared in various international publications such as Architectural Digest, Domus, Elle Wonen and the dutch newspaper NRC Lux, among others.

During his time in The Netherlands, Jose de la O has been a guest lecturer at the Design Academy Eindhoven and speaker at Open Designism, Care Cross Café and Mediamatic, in which he spoke about design and urban agriculture, Open Design and Emotional Driven Design. 

The work of de la O is divided into two aspects of the design. The first is a practice-oriented research of alternative forms of human communication, and the second focuses on the design of products inspired by the cultural ingenuity and sustainability.